
Sweat equity: how it works and why it matters to startups

Jason Atkins
Co-founder & President

Founder shares, founder vesting, and co-founder equity split

Cake Team
Startup Equity Experts

Startup equity split: how to distribute equity the right way

Jason Atkins
Co-founder & President

Stock vesting, explained

Cake Team
Startup Equity Experts

How to set up a clean cap table and not mess it up

Cake Team
Startup Equity Experts

Restricted stock units: how it works and why it matters

Cake Team
Startup Equity Experts

Exercising stock options: the essential guide for startups

Cake Team
Startup Equity Experts

Employee stock option plans, a guide for startup teams

Charlie Ross
Chief Operating Officer

Non-qualified stock options: how it works for startups

Jason Atkins
Co-founder & President

How much stock options to give employees

Shannon Griffin
Customer Success Manager

What happens to stock options when an employee leaves?

Charlie Ross
Chief Operating Officer

How to use your share registry to save your company’s runway

Jason Atkins
Co-founder & President

Cliff vesting: how does it work

Cake Team
Startup Equity Experts

Startup stock options

Jason Atkins
Co-founder & President

How much are your stock options worth?

Shannon Griffin
Customer Success Manager

Stock options vs RSU: Which one is right for your startup?

Cake Team
Startup Equity Experts

Understanding the real cost of 409A valuation

Cake Team
Startup Equity Experts

10 Cap table mistakes startups make and how to dodge them

Cake Team
Startup Equity Experts

The best cap table management software for startups

Jason Atkins
Co-founder & President

Convertible notes: the essential guide for startups

Charlie Ross
Chief Operating Officer

409A Valuation: The essential guide for startups

Charlie Ross
Chief Operating Officer

7 Costly and time-consuming capital raising mistakes to avoid

Jason Atkins
Co-founder & President

SAFE notes: a simple way to raise funds for startups

Jason Atkins
Co-founder & President

Advisory shares: what startup founders need to know

Jason Atkins
Co-founder & President
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Understanding equity grants

Cake Team
Startup Equity Experts

SAFE vs. convertible note: a founder's guide to fundraising

Cake Team
Startup Equity Experts

Start-up tax concession: a guide for Aussie startups

Shannon Griffin
Customer Success Manager

Equity compensations for startups

Cake Team
Startup Equity Experts

Shareholders agreement, explained

Charlie Ross
Chief Operating Officer

Best equity management software for startups

Cake Team
Startup Equity Experts

Managing a growing cap table

Charlie Ross
Chief Operating Officer

Cap table modeling

Jason Atkins
Co-founder & President

Bootstrap or capital raise: which one is right for your startup

Charlie Ross
Chief Operating Officer

How to raise capital for your startup

Jason Atkins
Co-founder & President

Raising capital in Australia, a checklist for startup founders

Charlie Ross
Chief Operating Officer