RESOURCE HUB

Your equity questions, answered

Best practices and perspectives from startup experts, everything you need to know to unlock equity!

Structuring equity incentives

An overview of the process of issuing equity to investors and team members as a startup founder.
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Types of startup equity

Learn the different types of equity and how to use these instruments for your startup journey
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Founder equity and founder vesting

The three things you need to know as a founder about how to manage your own (and your partner's) equity.
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Sweat equity for advisors and contractors

Learn how to leverage equity to compensate early founding members, advisors, and contractors.
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Equity doesn't have to be complicated. Join Cake today and see for yourself!

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