Better product. Lower price. Carta switchers agree.
From early-stage savings to 409A clarity. Here's why founders moved from Carta to Cake.
Save money with a better product
Most founders expect a trade-off when they switch to save money. Cake breaks it. The platform is easier to use, better supported, higher rated on G2, and it costs significantly less than Carta. You don't have to choose.
"We tried Cake and the delightful surprise was it was a better product. We saved money with a better product."
Tom Hakel
CFO, CXO Strategies
🇺🇸 Los Angeles
Right-sized equity software, finally
Early-stage founders shouldn't be locked into enterprise software pricing. Cake scales with you — starting at $1,000/yr with everything you actually need to manage equity from day one.
"We were paying a premium for Carta without really using the platform much. It felt like an expensive, oversized solution for what we actually needed."
Hope Horner
CEO, Lemonlight
🇺🇸 Los Angeles
Same cap table features. Half the cost.
Teams switching from Carta save an average of 48%. Not because Cake does less — because Cake doesn't charge enterprise rates to growing startups. When the product is better and cheaper, the decision's simple.
Cake was significantly cheaper than Carta. So when it's basically ahead on all those features, it was a no-brainer decision.
DAVE CHRISTIANSON
Legal Counsel, Tracksuit, Series B
🇺🇸 Global team with US Operations
