Used by 20,000+ companies around the world
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We began using CAKE in 2022 when our startup needed to bring in its first external fundraising and shareholders. We were looking for a solution to assist with tracking / maintaining a share register and also provide visuals of the cap table, company valuations over time, share prices, etc.. We were thrilled to find that CAKE provided all of it and more. We then watched as the CAKE team continued to build new features which we made use of. We've never needed to reach out to customer support in this time as we have found the portal quite intuitive. We also find that we access CAKE and manage the portfolio at least once per week especially the "communications" module to send shareholder updates.
Super user friendly, easy to navigate dashboards and it's clear on what's included and not in different investment options.
The templates make it incredible value for money.
As a law firm working with a range of startups and small/medium businesses, we often see clients struggling to get their heads around ESOPs and cap table management. Cake Equity is the platform we consistently recommend - it takes what can be a really confusing process and makes it simple and user-friendly.
Our clients love how easy it is to issue options, track vesting, and keep their cap table up-to-date. Cake genuinely understands the challenges startups face, and it shows in the way they’ve designed the platform. It saves our clients so much time, hassle, and money, while also helping them engage their teams with properly managed equity. It’s a no-brainer for any founder looking to streamline their equity management!
Cake is a straightforward platform, I like how clean and simple it is, allowiyg you to find what you need quickly.
It is easy to use and a great platform for our investors and employees to keep track of their interests. They also have a great support team.
User friendly from both a HR and employee perspective
In today's fast-paced business environment, maintaining clear and organised communication with stakeholders is crucial. Using Cake allows the company to keep information about all stakeholders tidy and updated.
Each option and note holder has own account, which allows them to stay informed and engaged. This approch foster trust with start-up founders.
In addition, the Cake team is friendly and happy to answer any questions despite of the time zone difference.
Cake Equity is great for managing option pools and keeping clean records. I have found the user interface easy to interact with, and their customer service is super helpful.
Getting a visulaisation of the options, communicating with shareholders and managing the cap table has never been easier or cleaner.
I have been using Cake over a year now. The support I get from Elin and team is one of the best support I've received for a product in a while. If I can't find an answer, I reach out and always have a response within 24hrs. If I need to hop on a call, they are always available. Would highly recommend this software.
This is the simplest platform to use, it takes minutes to go from nothing to a fully working portal for employees to see their share certificates, vesting schedules, and the dollar value of the equity they have in our company.
We see the benefits of every employee being an owner of Aviato Consulting, it helps keep us all aligned on what is best for the company, and sharing in that success is super important to us.
Cake is a beautiful platform for me to use as the Administrator, but also for our team to interact with.
I have found that time and time again, the Cake team go above and beyond to help me quickly and easily use the platform and trouble shoot anything I need.
They are also constantly updating features on the platform based on my feedback, so my experience only gets better with time.
Cake Equity helped us grow our ESOP scheme globally. The process was simplified and the experience improved for employees.
I've known the team from Cake for years and they are awesome contributors to the startup ecosystem. They want startups to succeed. I know dozens of startups that use Cake and I have actively referred them for a long time. I invested in one of their early seed rounds and our new startup Sequential uses Cake to manage our ESOP and Cap Table.
Congrats @jason_atkins and the Cake team! I am a big Cake fan - have used the product for some time now and makes life a whole lot easier in the equity management department. Kudos!!!
The platform is straightforward and intuitive, making ESOP and Cap Table management much easier. Throughout the last 6 months that we've been using it, I've also seen so many rapid improvements/new features that have made the platform even better!
The Customer Success team (in our case, Shannon) provides exceptional support!
Easy to implement. Rapid product development and responsive team. Recommend!
I don't usually comment on product hunt posts, but I've been waiting for Cake to post for so long! They're killing it in Australia, and I don't know a serious startup that isn't using them. It's exhilarating to see that they are now scaling internationally.
The feedback from my startup network is consistent. Cake is cheaper and easier to use than its competitors.
The platform is set up to service founders from all regions globally. It does two things amazingly well. 1. you don't need anything else as a cap table management solution. 2. it is hands down the best tool I have seen to launch a global employee option program.
It also has other nifty features like shareholder reporting, a feature which my investors love.
Easy UI with ability to dig into detail and share information.
Simple, easier userability. Great support. Very happy I switched
As a leader, managing our cap table used to feel overwhelming, but Cake Equity has made the whole process seamless. The platform is incredibly user-friendly — even if you’re not an expert, you’ll be able to navigate it with ease. It’s straightforward to set up, and everything is clearly organized, which has saved us so much time and hassle.
Cake was affordable and their support team has been fantastic, always quick to help when we have questions.
I highly recommend Cake Equity to any founder or business owner looking for a simple, affordable way to manage equity.
Easy to use, friendly and helpful team, supportive of our portfolio companies.
Cake Equity has made managing cap tables and ESOP simple. The platform is user-friendly and intuitive, with an easy migration process that ensures a smooth start.
Their support team is outstanding, always available to assist when needed. Plus, the platform offers a comprehensive range of online resources and FAQs to guide users. Whether you're updating the cap table or setting up an ESOP, Cake handles everything efficiently and with ease.
I find the platform easy to use and it provides a good audit trail for transactions. The options were simple to commence and adjust to suit our needs. The offer letters and communication channels with employees are simple to use and keeps everything in one place. I save a lot of time using the platform, as opposed to maintaining an in-house register. The platform also extends to shareholders, which is important in our business. I have found Cake's customer service to be excellent.
Cake Equity has made managing our startup/scale-up's equity super simple. Their platform takes care of all the complicated stuff like tracking shares, managing and issuing options, and keeping investors in the loop, all in one place. It updates automatically in real-time, so we don’t have to worry about spreadsheets or compliance issues. It’s secure, easy to use, and saves us a ton of time.
I use it everyday and is game changing. Whether it's issuing options to the team, paying suppliers with SAFE notes or looking after share transfers. What takes minutes with Cake would take months if had to do it the traditional way, whilst also be costly involving different legal advisors, etc.
Cake provides transparency to all stakeholders so they can see in real-time what their options / equity is worth, how much they own and access to company announcements.
Through its contract engine it also makes signing documents a breeze.
Unlike many platforms Cake provide in person help when and if needed which has been a deal breaker for sure. I'm a newbie to this side of the business and being honest had zero clue but the team at cake went i believe over and above helping to resolve or answer any question i had, always responding quickly to resolve.
Cake provides a platform which for me means that all involved on an equity basis are all in one neat and tidy dash, i'm able to send contracts easily and efficiently with no hassle but always knowing the team there will jump in when and if needed.
As an early stange founder i want to build the correct foundations now and this includes a platform to house all involved within the business, if future investment is needed we have cake ready for them ;)
Resource center was very nicely built out. UX/UI is 10/10. Employees will be excited to receive welcome email.
Emphasis on the user experience for shareholders! Far more user friendly than Carta. I also enjoy the company updates that are pushed to all shareholders.
I appreciate the support that I get from their team and the ease of using the platform.
The upload templates, accompanied by a personalised call to assist.
As a startup with a large and international cap table that includes Shares,SAFES, Convertible Notes and Options without Cake Equity we simply could not manage our current investors or conduct a new raise.
Cake equity is an essential intuitive productivity tool and makes investor relations and raising a breeze.
The support team and in particular Shannon is easily the most responsive professional support out of all my global software vendors.
Managing a business is difficult enough and Cake Equity has made our job of managing shareholder equity so much eisier. Very professional!
I am new to the world of Shares and Options. I was able to quickly connect with an expert where she carefully and kindly walked me through the first stages. After the call, I received a easy to follow "next steps" email. Thank you for your support!
Absolutely loved how simple and easy to use Cake Equity was when we started our business. From creating stakeholders, to managing our cap table, everything is where you'd expect it. We are also able to get critical documents sent and electronically signed quickly.
Cake enables all of our team to view their equity stake at a glance, which provides a great daily reminder. The simple dashboards and control features make something that was historically complex much more palatable.
The user experience onboarding on Cake was an absolute pleasure. The platform simplifies our cap table management and centralises portfolio equity positions into one simple to use portal
It takes everything hard and complex and makes it easy and simple.
We had an ESOP and a SAFE round and both were managed on Cake.
The ESOP had ten people with different deals, start times, finish times. The fact that it send them updates on the cliff annviserary and then for vesting is just great reassurance that they are earning some of the company value for their hard work.
The customer service is excellent. Great tools and content and if you ever get stuck, then they respond quickly with good support.
The cap table tools are getting better and better too which is useful.
Ease of use, reporting, internationalization.
Solves the management of the cap table and options scheme for a global team.
Can be as simple or detailed as you wish!
Merging HR and payroll allows for a streamlined workflow, the platform saves so much time allowing me to be more productive in the business.
I love how simple and intuitive Cake is! As an employee, I finally understand and can actively manage my ESOPs. What used to be a confusing process is now clear and user-friendly. it not only keeps me informed about the company’s growth but also motivates me to reach my personal goals. Highly recommend for anyone looking to navigate equity with ease!
We've used Cake since we first raised funding for our startup, and they've been great ever since. We now manage all our ESOP and share issuance through the platform. I think I love the ESOP features the most, as they help to quickly and accurately track vesting cycles, what was issues and when.
Having one spot to manage my cap table, ESOPs, raises, the fact that it's multi-jurisdictional and managing communication
Startups, if you haven't looked into it, check out Cake Equity. Amazing product offerings around equity & cap table management that will save you thousands of dollars and hours of time versus lawyers.
Top-notch innovation, user-friendly, a must-have!
Has all the functionality of the big players but much more competitive on price.
As an investor, super helpful to log in and have a number of our portfolio companies using Cake - keeps our ownership clear and documentation all in one place! Great for our startups with global teams to have their employees equity in Cake seamlessly and a great motivator for their teams! Love this product!
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