Hear why startups love Cake

Across Twtter, Linkedin, G2, and startup community groups, our customers are saying the nicest things.
Best way to start a company off right!

Absolutely loved how simple and easy to use Cake Equity was when we started our business. From creating stakeholders, to managing our cap table, everything is where you'd expect it. We are also able to get critical documents sent and electronically signed quickly.

Jared Lewandowski
Founder
,
Umbrella Sports
Better, cheaper Carta with real customer support.

Simple, easier userability. Great support. Very happy I switched

Griffin Hermes
Principal
,
Pegasus Angel Accelerator
Easy to use, saves lots of time and great service

It takes everything hard and complex and makes it easy and simple.

We had an ESOP and a SAFE round and both were managed on Cake.

The ESOP had ten people with different deals, start times, finish times. The fact that it send them updates on the cliff annviserary and then for vesting is just great reassurance that they are earning some of the company value for their hard work.

The customer service is excellent. Great tools and content and if you ever get stuck, then they respond quickly with good support.

The cap table tools are getting better and better too which is useful.

Mick Liubinskas
CEO
,
Climate Salad
Simplifies cap table management

The user experience onboarding on Cake was an absolute pleasure. The platform simplifies our cap table management and centralises portfolio equity positions into one simple to use portal

Aaron Birkby
CEO & Co-Founder
,
Tribe Global Ventures
Exceptional Platform for Equity Management — User-Friendly and Affordable

As a leader, managing our cap table used to feel overwhelming, but Cake Equity has made the whole process seamless. The platform is incredibly user-friendly — even if you’re not an expert, you’ll be able to navigate it with ease. It’s straightforward to set up, and everything is clearly organized, which has saved us so much time and hassle.

Cake was affordable and their support team has been fantastic, always quick to help when we have questions.

I highly recommend Cake Equity to any founder or business owner looking for a simple, affordable way to manage equity.

Paul Mitchinson
Head of Sales APAC
,
Think & Grow
The best motivational tool yet!

Cake enables all of our team to view their equity stake at a glance, which provides a great daily reminder. The simple dashboards and control features make something that was historically complex much more palatable.

Kaga Bryan
Head of Brand and Strategy
,
Until Now
Preferred Cap table solution for VCs

Easy to use, friendly and helpful team, supportive of our portfolio companies.

Clay Gordon
Managing Partner
,
Stout Street Capital
Cake have been great! 12 months in, highly recommended.

Unlike many platforms Cake provide in person help when and if needed which has been a deal breaker for sure. I'm a newbie to this side of the business and being honest had zero clue but the team at cake went i believe over and above helping to resolve or answer any question i had, always responding quickly to resolve.

Cake provides a platform which for me means that all involved on an equity basis are all in one neat and tidy dash, i'm able to send contracts easily and efficiently with no hassle but always knowing the team there will jump in when and if needed.

As an early stange founder i want to build the correct foundations now and this includes a platform to house all involved within the business, if future investment is needed we have cake ready for them ;)

Andrew Waldron
Founder & CEO
,
Design Snitch
Love these guys

We've used Cake since we first raised funding for our startup, and they've been great ever since. We now manage all our ESOP and share issuance through the platform. I think I love the ESOP features the most, as they help to quickly and accurately track vesting cycles, what was issues and when.

  • Simple and easy ESOP management
  • Management of shares associated with the cap table.
  • Funding round allocation and tracking.
Sam Duncan
CEO & Founder
,
FarmLab
Great User Experience and Intuitive interface!

I love how simple and intuitive Cake is! As an employee, I finally understand and can actively manage my ESOPs. What used to be a confusing process is now clear and user-friendly. it not only keeps me informed about the company’s growth but also motivates me to reach my personal goals. Highly recommend for anyone looking to navigate equity with ease!

Steven Gonzalez
Brand & UI Designer
,
ARIA Research
Makes managing all aspects of HR and Payroll effortless

Can be as simple or detailed as you wish!

Merging HR and payroll allows for a streamlined workflow, the platform saves so much time allowing me to be more productive in the business.

Kyle Bowness
Finance Manager
,
Daisee Pty Ltd
Great all-round incentives management!

Ease of use, reporting, internationalization.

Solves the management of the cap table and options scheme for a global team.

Tomer Garzberg
Co-Founder & CEO
,
ybot
Easy to use. Invaluable for anyone managing cap tables

Easy UI with ability to dig into detail and share information.

Norbert Herrmann
Founder
,
Liively
"A great way to manage your cap table and equity."

Managing a business is difficult enough and Cake Equity has made our job of managing shareholder equity so much eisier. Very professional!

Joey Truscelli
Co-Founder Virtual Me™
,
Virtual Me™
Great product & even better customer support!

Having one spot to manage my cap table, ESOPs, raises, the fact that it's multi-jurisdictional and managing communication

Mona Chiha
Founder
,
JurisTechne
Best ESOP and Cap Table platform, and fantastic support!

The platform is straightforward and intuitive to implement and use, making ESOP and Cap Table management much easier. Over time, there have been so many rapid improvements/new features that have made the platform even better!

The Customer Success team (Shannon) provides exceptional support and is always there to help ASAP!

Aryan Motevali
Finance Operations Associate
,
Inventia Life Science
I have been using Cake for 3 years and have referred numeorus startups to the platform.

The feedback from my startup network is consistent. Cake is cheaper and easier to use than its competitors.

The platform is set up to service founders from all regions globally. It does two things amazingly well. 1. you don't need anything else as a cap table management solution. 2. it is hands down the best tool I have seen to launch a global employee option program.

It also has other nifty features like shareholder reporting, a feature which my investors love.

Chris Gilbert
Co-Founder
,
Stealth Startup
Incredibly impressed!

Startups, if you haven't looked into it, check out Cake Equity. Amazing product offerings around equity & cap table management that will save you thousands of dollars and hours of time versus lawyers.

Soroush Pour
Founder & AI Researcher
,
AI Safety & Security Company
Solid functionality and a super responsive team!

Cake's feature set is exactly what we needed as a startup getting off the ground with an equity raise and an employee ESOP for the first time. Since then, it's grown alongside us and the feature set has developed.

We've always gotten great support from the team as well!

We need a system to manage our cap table that doesn't involve trying to manually do spreadsheet math. I can't even imagine how we'd do what Cake does manually... it's a clear time saver.

Gavin Ballard
CEO
,
Disco Labs
The best platform for managing equity and stock options for startups

Cake Equity makes the issuing of shares and the setup and offering of ESOP agreements to staff simple. It is particularly useful for startups with a global workforce. It is also great for planning and visualising the impact of capital raises on a business.

Sharon Hunneybell
Chief Technology Officer
,
Frethan Technology
Simplifies otherwise complex parts of running a startup

It's a really awesome tool for managing all of our cap table admin. I co-founded Shoes of Prey 15 years ago and we had to do all this stuff manually. It was time-consuming and painful to do. For Fable we use Cake Equity and genuinely love the product. It just simplifies all of this so much.

Michael Fox
Chief Executive Officer
,
Cake makes cap tables, ESOP & investor updates simple

Their product makes a breeze out of managing private venture cap tables, issuing & managing ESOP (employee share scheme), and managing / updating investors with certificates, updates, etc. Additionally their team is incredible, always my (and others) go-to on startups topics like raising, ESOP and anything equity based. They are responsible & super attentive.

I mostly use Cake as an angel investor. I find their platform by far the absolute easiest place to manage all my investments, certificates, see updates, latest rounds & cap tables etc.

Vinko Grgić
Head of Ops
,
Angel Investor
Cake is absolutely amazing!

I use it everyday and is game changing. Whether it's issuing options to the team, paying suppliers with SAFE notes or looking after share transfers. What takes minutes with Cake would take months if had to do it the traditional way, whilst also be costly involving different legal advisors, etc.

Cake provides transparency to all stakeholders so they can see in real-time what their options / equity is worth, how much they own and access to company announcements.

Through its contract engine it also makes signing documents a breeze.

Jamie Davison
CFO & Director
,
Yappy Group
I wish I had Cake for my last 3 startups

The time, cost and hassle that is removed using Cake is a gamechanger for investor funded ventures. The team regularly updates the platform and the service is impeccable.

Dealing with equity management, capital raisings, options issues and vesting. It is largely about reducing the time and cost to manage all these properly. It also is making our equity work better for us by better connecting the option or equity holders to their investment/holding

Vincent Turner
CEO-Founder
,
UNO Home Loans
Best ESOP and Cap Table platform, and fantastic support

The platform is straightforward and intuitive, making ESOP and Cap Table management much easier. Throughout the last 6 months that we've been using it, I've also seen so many rapid improvements/new features that have made the platform even better!

The Customer Success team (in our case Shannon) provides exceptional support!

Aryan Motevali
Operations Associate
,
Inventia Life Science
Streamlined my ESOP!

Saved us hours of back and forth with lawyers. Streamlined the entire process and we can issue esop in minutes to our employees.

Alexander Millar
Co-Founder & CEO
,
Hudled
Great modelling for analysis!

Easy to use, great modelling for analysis, and employee user experience is engaging, not a chore. Some great content to share with stakeholders.

Eliminating repetitive tasks and having a single source of truth for vesting and strike prices.

David Kenney
Podcast Host
,
Sanity Check
Cake is what Carta should be

Cake is what Carta should be. It's easy to use, no need to speak to a representative every five minutes and the support actually gets stuff done.

One example is that when you have an issue with Carta, you need to call them and it gets escalated to multiple people and it takes *days* to get stuff done. With Cake, I have access to my own representative, I can book meetings with them when I want and they get things done within hours.

And the price: Cake is 10% of the price of Carta.

Julien Delange
Co-Founder & CEO
,
Codiga
They're killing it in Australia!

I don't usually comment on product hunt posts, but I've been waiting for Cake to post for so long! They're killing it in Australia, and I don't know a serious startup that isn't using them. It's exhilarating to see that they are now scaling internationally.


Cameron Schroeder
Founder & CEO
,
FallbackAi
Highly recommended!

Easy to implement. Rapid product development and responsive team. Recommend!


Alex Millar
Co-Founder & CEO
,
Hudled

Equity doesn't have to be complicated. Join Cake today and see for yourself!

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5-star Rating