Used by 17,000+ companies around the world
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I've known the team from Cake for years and they are awesome contributors to the startup ecosystem. They want startups to succeed. I know dozens of startups that use Cake and I have actively referred them for a long time. I invested in one of their early seed rounds and our new startup Sequential uses Cake to manage our ESOP and Cap Table.
Congrats @jason_atkins and the Cake team! I am a big Cake fan - have used the product for some time now and makes life a whole lot easier in the equity management department. Kudos!!!
The platform is straightforward and intuitive, making ESOP and Cap Table management much easier. Throughout the last 6 months that we've been using it, I've also seen so many rapid improvements/new features that have made the platform even better!
The Customer Success team (in our case, Shannon) provides exceptional support!
Easy to implement. Rapid product development and responsive team. Recommend!
I don't usually comment on product hunt posts, but I've been waiting for Cake to post for so long! They're killing it in Australia, and I don't know a serious startup that isn't using them. It's exhilarating to see that they are now scaling internationally.
The feedback from my startup network is consistent. Cake is cheaper and easier to use than its competitors.
The platform is set up to service founders from all regions globally. It does two things amazingly well. 1. you don't need anything else as a cap table management solution. 2. it is hands down the best tool I have seen to launch a global employee option program.
It also has other nifty features like shareholder reporting, a feature which my investors love.
Easy UI with ability to dig into detail and share information.
Simple, easier userability. Great support. Very happy I switched
As a leader, managing our cap table used to feel overwhelming, but Cake Equity has made the whole process seamless. The platform is incredibly user-friendly — even if you’re not an expert, you’ll be able to navigate it with ease. It’s straightforward to set up, and everything is clearly organized, which has saved us so much time and hassle.
Cake was affordable and their support team has been fantastic, always quick to help when we have questions.
I highly recommend Cake Equity to any founder or business owner looking for a simple, affordable way to manage equity.
Easy to use, friendly and helpful team, supportive of our portfolio companies.
Cake Equity has made managing cap tables and ESOP simple. The platform is user-friendly and intuitive, with an easy migration process that ensures a smooth start.
Their support team is outstanding, always available to assist when needed. Plus, the platform offers a comprehensive range of online resources and FAQs to guide users. Whether you're updating the cap table or setting up an ESOP, Cake handles everything efficiently and with ease.
I find the platform easy to use and it provides a good audit trail for transactions. The options were simple to commence and adjust to suit our needs. The offer letters and communication channels with employees are simple to use and keeps everything in one place. I save a lot of time using the platform, as opposed to maintaining an in-house register. The platform also extends to shareholders, which is important in our business. I have found Cake's customer service to be excellent.
Cake Equity has made managing our startup/scale-up's equity super simple. Their platform takes care of all the complicated stuff like tracking shares, managing and issuing options, and keeping investors in the loop, all in one place. It updates automatically in real-time, so we don’t have to worry about spreadsheets or compliance issues. It’s secure, easy to use, and saves us a ton of time.
I use it everyday and is game changing. Whether it's issuing options to the team, paying suppliers with SAFE notes or looking after share transfers. What takes minutes with Cake would take months if had to do it the traditional way, whilst also be costly involving different legal advisors, etc.
Cake provides transparency to all stakeholders so they can see in real-time what their options / equity is worth, how much they own and access to company announcements.
Through its contract engine it also makes signing documents a breeze.
Unlike many platforms Cake provide in person help when and if needed which has been a deal breaker for sure. I'm a newbie to this side of the business and being honest had zero clue but the team at cake went i believe over and above helping to resolve or answer any question i had, always responding quickly to resolve.
Cake provides a platform which for me means that all involved on an equity basis are all in one neat and tidy dash, i'm able to send contracts easily and efficiently with no hassle but always knowing the team there will jump in when and if needed.
As an early stange founder i want to build the correct foundations now and this includes a platform to house all involved within the business, if future investment is needed we have cake ready for them ;)
Resource center was very nicely built out. UX/UI is 10/10. Employees will be excited to receive welcome email.
As a startup with a large and international cap table that includes Shares,SAFES, Convertible Notes and Options without Cake Equity we simply could not manage our current investors or conduct a new raise.
Cake equity is an essential intuitive productivity tool and makes investor relations and raising a breeze.
The support team and in particular Shannon is easily the most responsive professional support out of all my global software vendors.
The upload templates, accompanied by a personalised call to assist.
I appreciate the support that I get from their team and the ease of using the platform.
Emphasis on the user experience for shareholders! Far more user friendly than Carta. I also enjoy the company updates that are pushed to all shareholders.
Managing a business is difficult enough and Cake Equity has made our job of managing shareholder equity so much eisier. Very professional!
I am new to the world of Shares and Options. I was able to quickly connect with an expert where she carefully and kindly walked me through the first stages. After the call, I received a easy to follow "next steps" email. Thank you for your support!
Absolutely loved how simple and easy to use Cake Equity was when we started our business. From creating stakeholders, to managing our cap table, everything is where you'd expect it. We are also able to get critical documents sent and electronically signed quickly.
It takes everything hard and complex and makes it easy and simple.
We had an ESOP and a SAFE round and both were managed on Cake.
The ESOP had ten people with different deals, start times, finish times. The fact that it send them updates on the cliff annviserary and then for vesting is just great reassurance that they are earning some of the company value for their hard work.
The customer service is excellent. Great tools and content and if you ever get stuck, then they respond quickly with good support.
The cap table tools are getting better and better too which is useful.
The user experience onboarding on Cake was an absolute pleasure. The platform simplifies our cap table management and centralises portfolio equity positions into one simple to use portal
Cake enables all of our team to view their equity stake at a glance, which provides a great daily reminder. The simple dashboards and control features make something that was historically complex much more palatable.
We've used Cake since we first raised funding for our startup, and they've been great ever since. We now manage all our ESOP and share issuance through the platform. I think I love the ESOP features the most, as they help to quickly and accurately track vesting cycles, what was issues and when.
I love how simple and intuitive Cake is! As an employee, I finally understand and can actively manage my ESOPs. What used to be a confusing process is now clear and user-friendly. it not only keeps me informed about the company’s growth but also motivates me to reach my personal goals. Highly recommend for anyone looking to navigate equity with ease!
Can be as simple or detailed as you wish!
Merging HR and payroll allows for a streamlined workflow, the platform saves so much time allowing me to be more productive in the business.
Ease of use, reporting, internationalization.
Solves the management of the cap table and options scheme for a global team.
Having one spot to manage my cap table, ESOPs, raises, the fact that it's multi-jurisdictional and managing communication
Startups, if you haven't looked into it, check out Cake Equity. Amazing product offerings around equity & cap table management that will save you thousands of dollars and hours of time versus lawyers.
Cake's feature set is exactly what we needed as a startup getting off the ground with an equity raise and an employee ESOP for the first time. Since then, it's grown alongside us and the feature set has developed.
We've always gotten great support from the team as well!
We need a system to manage our cap table that doesn't involve trying to manually do spreadsheet math. I can't even imagine how we'd do what Cake does manually... it's a clear time saver.
Cake Equity makes the issuing of shares and the setup and offering of ESOP agreements to staff simple. It is particularly useful for startups with a global workforce. It is also great for planning and visualising the impact of capital raises on a business.
It's a really awesome tool for managing all of our cap table admin. I co-founded Shoes of Prey 15 years ago and we had to do all this stuff manually. It was time-consuming and painful to do. For Fable we use Cake Equity and genuinely love the product. It just simplifies all of this so much.
Their product makes a breeze out of managing private venture cap tables, issuing & managing ESOP (employee share scheme), and managing / updating investors with certificates, updates, etc. Additionally their team is incredible, always my (and others) go-to on startups topics like raising, ESOP and anything equity based. They are responsible & super attentive.
I mostly use Cake as an angel investor. I find their platform by far the absolute easiest place to manage all my investments, certificates, see updates, latest rounds & cap tables etc.
The time, cost and hassle that is removed using Cake is a gamechanger for investor funded ventures. The team regularly updates the platform and the service is impeccable.
Dealing with equity management, capital raisings, options issues and vesting. It is largely about reducing the time and cost to manage all these properly. It also is making our equity work better for us by better connecting the option or equity holders to their investment/holding
Saved us hours of back and forth with lawyers. Streamlined the entire process and we can issue esop in minutes to our employees.
Easy to use, great modelling for analysis, and employee user experience is engaging, not a chore. Some great content to share with stakeholders.
Eliminating repetitive tasks and having a single source of truth for vesting and strike prices.
Cake is what Carta should be. It's easy to use, no need to speak to a representative every five minutes and the support actually gets stuff done.
One example is that when you have an issue with Carta, you need to call them and it gets escalated to multiple people and it takes *days* to get stuff done. With Cake, I have access to my own representative, I can book meetings with them when I want and they get things done within hours.
And the price: Cake is 10% of the price of Carta.
Not just a brilliant product, these guys are walking the walk by developing the kind of work-to-live culture that makes Australia such a unique place to build. Kim and Jason are proud dads who showed me balance is achievable by organising free yoga lessons and literally dragging me outside for a surf during our first meeting, something I'll be forever grateful for.
Used by numerous startups I'm involved with. Amazing experience both from startup and investor side of the coin. They also have a HEAP of amazing free resources on their website across all things equity.
The problem solved by Cake Equity is issuing ESOP to employees in multiple countries. Cake makes the legal process bearable without costing an arm and a leg in legal fees.
It makes managing equity, employee shares, captable and valuation a piece of cake for startups. A smart team doing clever things; watch this crew, they are on a mission.
Love the team, love the tech, love the movement. Cake has revolutionized our cap table management and our team equity. It's keeping the fuel on the fire as we push to global domination. Thank you Cake!!!!
One of the best equity management products out there!
It is absolutely amazing tool to boost organization and create a positive vibe within a team! So cool design, great features and very intuitive interface! Big congratulations on the launch and thank you for providing such a great tool to the community!
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