From cap table accuracy to compliance readiness to culture. Cake is the equity management platform built to turn equity ownership into a measurable performance driver.
10,000+ companies use Cake across every stage of growth
Recommended by VCs, attorneys, and finance leaders
VC Partners
Boost VC
Reach Capital
Headline VC
True Ventures
Launch.co
Law firms
Cooley LLP
Goodwin Procter
DLA Piper
Wilson Sonsini
Gunderson Dettmer
Accounting firms
Pilot
Burkland Associates
Crew Finance
BPM
Escalon
A system of action, not just record
Every equity job, done right.
Grants, compliance, employee ownership. Cake turns the most complex equity workflows into fast, repeatable processes. So your team spends less time on data entry and more on decision-making.
Cap table Management
Everything you need from a cap table software, and more.
A clean, accurate cap table is the foundation of every grant, every raise, and every board conversation. Cake keeps it accurate, accessible, and audit-ready from day one.
Power tools that make you confident for your next raise.
Run the scenarios. Model the dilution. Walk into your next raise knowing exactly where you stand, and with cap table records your investors can rely on.
Compliance foundation your attorneys and investors can trust.
Your cap table is only as strong as the compliance behind it. Cake keeps your filings current, your documents accurate, and your records audit-ready, so your data is always something attorneys and investors can rely on.
Whether you're setting up your first cap table or migrating from a platform that stopped keeping up, Cake is built for where you are today and everything that comes next.
Free and accurate migration. Cake's team handles the entire switch: Your data, your documents, your timeline. Moving platforms feels less like starting over and more like arriving somewhere better.
Grants, SAFE conversions, 409As, done in minutes, not hours. The depth your attorneys and finance team expect, without the manual work they're used to. Cake turns the most complex equity workflows into fast, repeatable processes so your legal and finance teams focus on decisions, not data entry.
Transparent pricing that respects your runway
No extreme annual hikes. No hidden fees. No unused features inflating your bill. Pricing your CFO can defend and your founder won't regret.
The compliance infrastructure founders, finance leaders, and attorneys need as you scale: QSBS eligibility tracking, Rule 701 disclosures, ASC 718 reporting, and Form 3921 filings. Built-in and available when you need them.
Secured data, always.
We don't sell it, share it, or profit from it. Your cap table is yours: exportable, portable, and never held hostage. We make money when you succeed on Cake, not from what you put into it.
A growing community that speaks your language.
Thousands of founders, CFOs, and attorneys navigating equity together. Plus a team of experts that know your market, your regulations, and in your timezone. You're never figuring this out alone.
Every equity instrument and compliance requirement you'll ever need, from your first SAFE to your most complex round. Cake is the platform that handles a seed round and a Series C just as well.
Every stakeholder. One platform.
Equity that moves your whole company.
Equity isn't just a cap table entry. It's the thing that makes your whole company move together.
Employee experience
Turn equity into a real performance driver.
Most platforms stop at the cap table. Cake goes further and gives you a dedicated employee experience that turns a line item on an offer letter into something that drives every team member to action.
Answering some of the most common misconceptions about Cake.
Is Cake Equity built for US startups?
Yes, Cake is built for the US market, with an LA-based team, and trusted by US-based founders, VCs, and startup attorneys.
The platform covers every equity type US startups issue: stock options (ISO and NSO), restricted stocks (RSUs and RSAs), SAFEs, and warrants. US compliance is native: 409A valuations, Form 3921, 83(b) elections, ASC 718 stock-based compensation reporting, Rule 701, QSBS.
If you've seen Cake described as mostly Australian or international product, that's a misconception worth correcting. US equity management is what Cake does.
Is Cake Equity only for early-stage startups?
Cake is built for startups that are growing, not just getting started.
Cake's cap table handles everything from a founding team raising on SAFEs to a company with a full option pool, investor base, and growing headcount. The platform handles the full US compliance layer: audit prep, board-ready reporting, and stock-based compensation reporting, as teams and investor bases grow.
On G2, Cake has three times the share of mid-market customers (51-1,000 employees) compared to Pulley. You'll find some review sites and blogs describe Cake as best suited for the earliest stages—reality is, Cake is built for growth. We have customers from all stages of growth, from seed to series A, B, and beyond.
What's the difference between Carta and Cake?
Growing companies look for Carta alternatives when the cost outpaces the value. Cake offers the same cap table depth and compliance infrastructure — without the bloat, the ticket queues, or a UI designed for fund administrators. The support is human, the platform is built for the full equity team, and companies that switch save an average of 48% without giving anything up.
Carta switchers save an average of 48% with Cake. But that's not why they switch. Price is the catalyst. The product is the reason they stay. On G2 Winter 2026 report, Cake ranks ahead of Carta on every index.
Dave Christianson, Legal Counsel at Tracksuit, said it after switching:
"Cost wasn't the primary driver for us. But Cake was significantly cheaper than Carta. So when it's basically ahead on all those features, it was a no-brainer decision for us to choose to move to Cake."
How long does it take to migrate your cap table to Cake Equity?
Minutes if your cap table is straightforward and you want to do it yourself. Three to five business days if it's more complex, you're migrating from Carta, or you'd rather Cake handle it.
Either way, it's free, there's a tool built for it, and the team is there when you need them. Every row is reconciled and reviewed before anything goes live. Nothing switches until you've confirmed it's right.
Is Cake Equity ready for a Series A audit?
Yes. Cake is built with the audit trail and compliance reporting that finance teams and auditors expect.
Every transaction is logged, timestamped, and exportable from day one: option grants, vesting schedules, NSO/ISO splits, 409A history, and SAFEs. ASC 718 reporting is built in. Cap table records export in standard formats for auditors and legal review, with no manual reconciliation needed.
The audit trail isn't something you set up when the audit arrives. It runs from the moment you set up your cap table on Cake. Companies that start early arrive at their audit with clean and verifiable records, not a spreadsheet to untangle.
Why do VCs and attorneys recommend Cake Equity?
Cake is recommended by 100+ VCs, attorneys, and accelerators.
VCs point their portfolio companies to Cake because they've seen it work. Founders actually use it, the records are clean when it matters, and it doesn't create problems down the line at due diligence or a raise. Attorneys recommend it to clients because compliance is built in from day one and the records are something they can rely on without having to fix them first.
Cake is recommended by 100+ VCs, attorneys, and accelerators.
Clay Gordon, Managing Partner at Stout Street Capital: "Cake is easy to use, friendly team, supportive of portfolio companies."
Matt Secrist, Attorney at Taft Law: "As a US attorney, our partnership with Cake has been invaluable in guiding clients through cap tables and equity incentive plans seamlessly."
The people behind Cake
A support team that treats your success like their own.
Real equity experts, available when you need them. Not a ticket queue — a team that picks up. Because when equity decisions are on the line, response time is part of the product.
Lou Rodrigues
Customer Success
Britt de Visser
Account Manager · Los Angeles
Garrison Gowens
Partnerships · Los Angeles
See the Cake difference
An intuitive equity management platform that's built for every seat at the equity table.
