Cake Equity | Cap Table and Equity Management Software for Startups

Powerful tools to fast-track growth

Dynamic cap table management

Leverage the power of an updated, accurate, and clean cap table. Use Cake's advanced features to help you manage your growing number of shareholders, investors, and stock option holders.

"The cap table that we have in Cake is our source of truth. It's a tool that we use on a day-to-day basis."

ELLEN DINSMOOR
COO of Vow

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Issue stock options

Offer equity grants to your team, whether stock options, share plans, RSU or RSA. Easily design your equity plans, configure vesting conditions, and stay compliant.

"Issuing stock options sounds bloody complex so it’s good to be able to simplify it. Thanks for a genuinely great product that helps make what we do easier."

MICHAEL FOX
Founder & CEO of Fable Foods

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Simulate capital raise and model scenarios

Model scenarios and see how new investment rounds will impact ownership. Use Cake’s modeling and reporting tools, audit-proof valuations, and benchmark calculators to confidently plan for the future.

"Cake's feature set is exactly what we needed as a startup getting off the ground with an equity raise for the first time."

GAVIN BALLARD
‍Founder & CEO

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Automated contract management

Offer equity grant to your team, anywhere in the world. Automate offer letters, set up vesting conditions, manage contract signing, all in one place!

"We’re trying to issue options out to 150 people every year.. Trying to get people's signatures and just all of the admin around that — who's signed, who hasn't signed, trying to keep track. With Cake, all that confusion is a thing of the past."

DARIUS COVENEY
‍COO/CFO of Fluent Commerce

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Easy and transparent employee portfolio

Onboard fast, and communicate with your employees the value of their equity. They immediately get access to a team app and see the value of their equity in real time.

"I just found it so easy to just log in, click a couple of buttons, send the email to my employees, they sign it, and then it (stock options) is sorted. It's nice when I onboard someone, log in, send them a link and it's sorted very quickly."

AJAY PRAKASH
CEO of Entry level

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Fast, audit-proof 409A Valuations

Add-on 409A Valuation to your cap table plan and save hours of work! 409A valuations by expert startup appraisers, delivered within 3 business days.

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Trusted by investors, attorneys, and startup experts

The "old way" of managing equity is costing you time and money

Many startups are locked into expensive equity platforms that hold their data hostage, paying skyrocketing fees while waiting weeks for basic support tasks like cap table uploads. Don't be stuck in multi-year contracts with platforms that excel at sales demos but disappear when you need help.

Old way

Hidden fees and unannounced price hikes that break your budget

Time-consuming demo-cycles and data migration

Support team that vanishes post-sale

Complicated legacy systems with steep learning curves

Static grants collecting dust

The Cake way

Upfront , startup-friendly pricing — no hidden fees or surprise price hikes

Self-serve simplicity — launch your free account within minutes

Real humans, not bots — customer success team that cares

Easy, intuitive platform — simple but powerful feature set that scales with you

Built to motivate and engage — from grant to exit

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The "new way" puts you in the driver seat, the way it should be

Don't waste another minute. Turn old, complex equity management into a powerful, motivational tool.

Predictable pricing, no surprises

See all costs upfront and budget with confidence. No hidden fees, no surprise annual increases, no 2-3 year locked-in periods.

Self-serve in minutes, not weeks

Upload your cap table data, customize your setup, and go live instantly, saving you time and money. And yes, help is available when you're stuck!

Support team that cares

We're here before, during, and long after onboarding. Unlike others, we don't make you waste time chasing answers, we are easily accessible and respond fast.

Simple interface, powerful features

A platform so intuitive, everyone gets it instantly, no time wasted. Smart features that evolve with your needs, not against them.

Equity platform teams love to use

Help your team understand and celebrate their ownership with milestone tracking, communication tools, and real-time value updates.

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See why users are switching to Cake

Carta has a lot of bells and whistles but I didn't actually really need any of them. I want something that's easy to use and great for my investors and my employees. So we decided to make the switch to Cake.

Lauren Humphrey

Co-founder & CEO

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We were paying a premium for Carta without really using the platform much. It felt like an expensive, oversized solution for what we actually needed.

Hope Horner

Co-founder & CEO

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I was a former Carta user. Happy to have left them! It has been seamless, and even the few times we needed support, Cake is there for us! Customer success is great and we feel supported throughout.

Joe Gagnon

Co-founder & CEO

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Cake gave us the structure and trust to show that we are serious about making every Elnora team member a true owner while delivering on our mission.

Carmen Kivisild

Co-founder & CEO

Read story

I experienced our fastest intro to money in the bank ever. From email intro, to Zoom call, to sending our SAFE note from Cake, to signing and $100k wired to our bank account in 4 days.

Josh Marris

Co-founder & CEO

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I made the decision to switch our cap table provider from Carta... the transition to Cake's platform was seamless!

Sonny Thadani

Co-founder & CEO

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Everything you need from a cap table software, and more

Make informed financial decisions, from raise to exit

Model future scenarios and see how new investment rounds will impact ownership. Cake’s modeling and reporting tools, audit-proof valuations, and benchmark calculators to plan for the future.

Accurately model scenarios and dilution to simulate funding rounds and exits

All documents you need for your next raise in one place — SAFEs, convertibles

Add on valuations, 409A, HMRC, NTA as needed

Automate your equity plans so you can focus on growing your company

Run your equity programs on autopilot. Make it easy for your team to issue and manage equity grants to employees, advisors, and investors!

Offer NSO, RSU, RSA, depending on your requirements

Use our lawyer-approved equity agreement templates, or upload your own

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20,000+

Companies on Cake

200,000+

Stakeholders

Effortless migration, fast onboarding

Cake takes the hassle out of migrating your cap table from another platform. Our intuitive software and our onboarding team ensures a seamless transition, for FREE.

FREE migration

Personalized support

Transparent pricing

Switch to Cake View pricing

What Cake users are saying

"The best platform for managing equity and stock options for startups."

Templated agreements, easy-to-digest dashboards and simple communication methods make issuing stock, offering options and managing shareholders simple. Also, there is excellent chat-based support from real people!

Sharon Hunneybell

Co-Founder,
The GC Innovation Hub

"Solid functionality and a super responsive team!"

Cake's feature set is exactly what we needed as a startup getting off the ground with an equity raise and an employee ESOP for the first time. Since then, it's grown alongside us and the feature set has developed.

We've always gotten great support from the team as well! I can't even imagine how we'd do what Cake does... it's a clear time saver.

Gavin Ballard

CEO, Disco Labs

"Easy to use, saves lots of time, great service!"

This is the simplest platform to use, it takes minutes to go from nothing to a fully working portal for employees to see their share certificates, vesting schedules, and the dollar value of the equity they have in our company.

Jared Lewandowski

Head of Product Design, IQVIA

"Easy to use, saves lots of time, great service!"

It takes everything hard and complex and makes it easy and simple. We had an ESOP and a SAFE round and both were managed on Cake.

Great tools and content and if you ever get stuck, then they respond quickly with good support. The cap table tools are getting better and better too which is useful.

Mick Liubinskas

CEO, Climate Salad

"The feedback from my startup network is consistent. Cake is easier to use than its competitors!"

The platform is straightforward and intuitive, making ESOP and Cap Table management much easier. Throughout the months that we've been using it, I've also seen so many rapid improvements/new features that have made the platform even better! The Customer Success team provides exceptional support!

Aryan Motevali

Ops, Inventia Life Science

"With Cake, all confusion is a thing of the past."

We’re trying to issue options out to 150 people every year, we had that through spreadsheets and a Word document merged into PDFs. And then trying to get people's signatures and just all of the admin around that — who's signed, who hasn't signed, trying to keep track. With Cake, all that confusion is a thing of the past.

Darius Coveney

COO/CFO, Fluent Commerce

"Thanks for a genuinely great product that helps make what we do easier."

Issuing stock options sounds bloody complex so it’s good to be able to simplify it. Thanks for a genuinely great product that helps make what we do easier. Really appreciative of it.

MIchael Fox

Co-Founder, Fable Food

"It's so much easier to do it on Cake!"

We spent thousands and thousands of dollars on lawyers to keep all this information current in the last system and that was just on top of how much it already costs for just the subscription of the last system. It's so much easier to do it on Cake.

Rachel Obenshain

Co-Founder, Xeni

"Our cap table in Cake is our source of truth."

The cap table that we have in Cake is our source of truth. That's the tool that we use on a day-to-day basis. At Vow, every employee receives an option grant, and Cake becomes a very easy one-stop shop where we can go and because we have the day-to-day processes in place, then we can very easily go and download what the cap table looks like.

Ellen Dinsmoor

COO, Vow

"I just found it very easy.. and very pretty!"

I just found it so easy to just log in, click a couple of buttons, send the email to my employees, they sign it, and then it (stock options) is sorted. Whenever someone asks me a question about a cap table or something, I just log into Cake and look… it's very pretty.

Ajay Prakash

CEO, EntryLevel

More love from Cake users

Know more about why startups around the world love Cake!

The intuitive equity platform for fast-growing startups

Ranked #1 on G2 for ease of use and customer satisfaction

Powerful tools to fast-track growth

Dynamic cap table management

Issue stock options

Simulate capital raise and model scenarios

Automated contract management

Easy and transparent employee portfolio

Fast, audit-proof 409A Valuations

Trusted by investors, attorneys, and startup experts

The "old way" of managing equity is costing you time and money

Old way

The Cake way

The "new way" puts you in the driver seat, the way it should be

Predictable pricing, no surprises

Self-serve in minutes, not weeks

Support team that cares

Simple interface, powerful features

Equity platform teams love to use

See why users are switching to Cake

Carta has a lot of bells and whistles but I didn't actually really need any of them. I want something that's easy to use and great for my investors and my employees. So we decided to make the switch to Cake.

We were paying a premium for Carta without really using the platform much. It felt like an expensive, oversized solution for what we actually needed.

I was a former Carta user. Happy to have left them! It has been seamless, and even the few times we needed support, Cake is there for us! Customer success is great and we feel supported throughout.

Cake gave us the structure and trust to show that we are serious about making every Elnora team member a true owner while delivering on our mission.

I experienced our fastest intro to money in the bank ever. From email intro, to Zoom call, to sending our SAFE note from Cake, to signing and $100k wired to our bank account in 4 days.

I made the decision to switch our cap table provider from Carta... the transition to Cake's platform was seamless!

Everything you need from a cap table software, and more

Make informed financial decisions, from raise to exit

Automate your equity plans so you can focus on growing your company

Effortless migration, fast onboarding

What Cake users are saying

Equity doesn't have to be complicated. Join Cake and see for yourself!