Is Cake built for US startups?

Yes. Cake is built for the US market with an LA-based team. The platform supports all equity types US startups issue: stock options (ISO/NSO), restricted stock (RSUs/RSAs), SAFEs, and warrants. US compliance features include 409A valuations, Form 3921, 83(b) elections, ASC 718 reporting, Rule 701, and QSBS.

Is Cake only for early-stage startups?

No. Cake supports startups from founding teams raising SAFEs through companies with full option pools and investor bases. The platform handles complete US compliance: audit prep, board-ready reporting, and stock-based compensation reporting. On G2, Cake serves three times more mid-market customers (51–1,000 employees) compared to Pulley.

Is Cake ready for a Series A audit?

Yes. Cake provides complete audit trails with timestamped, exportable transactions from day one. ASC 718 reporting is built in, and cap table records export in standard formats for auditor review — no manual reconciliation required.

Equity that motivates everyone.

From cap table accuracy to compliance readiness to culture building. Cake is the equity management platform that turns equity ownership into an actual performance driver.

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Jamie Liu

Co-founder & CEO

Series A · $8M Raise

Pre-money $32M

Dilution 20%

You keep 46.4%

Your equity $14.8M

Cap Table

52.0%

Founders share · 5,200,000 shares

Audit ready ✓

Marcus Reid

CFO

Compliance Status

All clear

409A current · Audit ready

ASC 718 due Q4

ASC 718 Report

Stock comp $2.4M

FY 2025 Ready to export

Sarah Cho

Software Engineer

Next Vest

750 options

In 23 days · Aug 1 2026

ISO · $10.40 strike

Your Estimated Value

$124,800

62% vested

David Chen

Lead Investor

Your Ownership

20.0%

2,000,000 preferred shares · Series A · Signed

Documents complete

Portfolio View

Current value $6.4M

Entry valuation $16M

Multiple 2.0x

Alexa Torres

Attorney

Document Workflow

100%

All documents filed

Due diligence ready

Audit Log

83(b) elections Filed

Board resolutions Signed

Option grants Current

Recommended by VCs, attorneys, and finance leaders

VC Partners

Boost VC
Reach Capital
Headline VC
True Ventures
Launch.co

Law firms

Cooley LLP
Goodwin Procter
DLA Piper
Wilson Sonsini
Gunderson Dettmer

Accounting firms

Pilot
Burkland Associates
Crew Finance
BPM
Escalon

A system of action, not just record

Every equity job, done right.

Grants, raises, compliance, employee ownership. Cake turns the most complex equity workflows into fast, repeatable processes. So your team spends more time on decision-making, not data entry.

Cap table · Series A

Audit ready

StakeholderOwnershipSharesValueStatus

Jamie Liu

Co-founder

52.0%

5,200,000$16.6M

Signed

Vee Capital

Series A

20.0%

2,000,000$6.4M

Signed

Option Pool

ESOP

15.0%

1,500,000$4.8M

Active

Seed round

SAFE · MFN

13.0%

1,300,000$4.2M

Converted

Early advisors

Warrants

5.0%

500,000$1.6M

Vesting

Cap table Management

Everything you need from a cap table software, and more.

A clean, accurate cap table is the foundation of every raise, every grant, and every board conversation. Cake keeps it accurate, accessible, and audit-ready from day one.

Cap table management
Founder vesting
Audit log and reporting

Equity incentives
Warrants
409A valuation

Capital raise

Power tools that make you confident for your next raise.

Run the scenarios. Model the dilution. Impress your investors. Cake gives you the tools to walk into your next raise knowing exactly where you stand.

Scenario modeling
Investor app

SAFEs
Convertible notes

Modeling

Raise details

Pre-money valuation$32,000,000

Post-money dilution20.0%

Option pool top-up5% pre-money

Your outcome

Founder ownership after46.4%

Your equity value$14.8M

Compliance dashboard

All systems go

409A valuation

Updated 14 days ago

Current

Audit log

Every change timestamped

Ready

83(b) elections

Auto-generated

Filed

ASC 718 report

FY 2025 · Ready to export

Ready

Compliance

Compliance foundation your attorneys and investors can trust.

When your attorneys and investors trust your data, deals move faster. Cake keeps your documents accurate, your disclosures current, and your data room ready, so due diligence never slows you down.

83(b)
QSBS

Form 3921
ASC 718

Built for every stage of growth

The equity platform you won't outgrow.

Whether you're setting up your first cap table or migrating from a platform that stopped keeping up, Cake is built for where you are today and everything that comes next.

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Migration that feels like coming home.

Free and accurate migration. Cake's team handles the entire switch: Your data, your documents, your timeline. Moving platforms feels less like starting over and more like arriving somewhere better.

How migration works

Complex tasks made simple.

Grants, SAFE conversions, 409As, done in minutes, not hours. Cake turns the most complex equity workflows into fast, repeatable processes so your legal and finance teams focus on decisions, not data entry.

Transparent pricing that respects your runway

No extreme annual hikes. No hidden fees. No unused features inflating your bill. Pricing your CFO can defend and your founder won't regret.

See Pricing

Compliance layer for the stages ahead.

The compliance infrastructure founders, finance leaders, and attorneys need as you scale: QSBS eligibility tracking, Rule 701 disclosures, ASC 718 reporting, and Form 3921 filings. Built-in and available when you need them.

Secured data, always.

We don't sell it, share it, or profit from it. Your cap table is yours: exportable, portable, and never held hostage. We make money when you succeed on Cake, not from what you put into it.

A growing community that speaks your language.

Thousands of founders, CFOs, and attorneys navigating equity together. Plus a team of experts that know your market, your regulations, and in your timezone. You're never figuring this out alone.

Connect with us

The equity platform that scales with you.

Every equity instrument and compliance requirement you'll ever need, from your first SAFE to your most complex round. Cake is the platform that handles a seed round and a Series C just as well.

Every stakeholder. One platform.

Equity that moves your whole company.

Equity isn't just a cap table entry. It's the thing that makes your whole company move together.

Employee experience

Turn equity into a real performance driver.

Most platforms stop at the cap table. Cake goes further and gives you a dedicated employee experience that turns a line item on an offer letter into something that drives every team member to action.

Stock options
Restricted stocks

Benchmarking
Employee app

Real founders, real stories

See why growing companies are switching to Cake.

Don't take it from us, take it from them.

Easy to use and great for my investors and employees.

Lauren Humphrey

Co-founder & CEO

Read this story

We were paying a premium for Carta without really using the platform much.

Hope Horner

Co-founder & CEO

Read this story

Before Cake, we didn't have a clear way to grant options to employees.

Carmen Kivisild

Co-founder & CEO

Read this story

"Fastest intro to money in the bank ever!"

Josh Marris

Co-founder & CEO

Read this story

"Cake is a game-changer in helping us manage complexity at scale."

Leesa Soulodre

Founding Partner

Read this story

"I was a former Carta user. Happy to have left them!"

Joe Gagnon

Co-founder & CEO

Read this story

"After working with Carta, we were facing an annual cost of $16,000. The cost was just not making any sense for us."

Jana Gendron

Supply Chain Controller

Read this story

"Cake was quite a powerful part of our series B."

Dave Christianson

Legal Counsel

Read this story

"We saved money with a better product."

Tom Hakel

Founder & CFO

Read this story

"The transition to Cake's platform was seamless!"

Sonny Thadani

Co-founder & CEO

Read this story

"Things just got simpler for us when we joined Cake.

Paul Mead

Co-founder

Read this story

Rachel Obenshain

President & Co-founder

Read this story

Setting the record straight ;)

Perception vs. reality

A few things people get wrong about Cake, and what's actually true.

Is Cake Equity built for US startups?

Yes, Cake is built for the US market, with an LA-based team, and trusted by US-based founders, VCs, and startup attorneys.

The platform covers every equity type US startups issue: stock options (ISO and NSO), restricted stocks (RSUs and RSAs), SAFEs, and warrants. US compliance is native: 409A valuations, Form 3921, 83(b) elections, ASC 718 stock-based compensation reporting, Rule 701, QSBS.

If you've seen Cake described as mostly Australian or international product, that's a misconception worth correcting. US equity management is what Cake does.

Is Cake Equity only for early-stage startups?

Cake is built for startups that are growing, not just getting started.

Cake's cap table handles everything from a founding team raising on SAFEs to a company with a full option pool, investor base, and growing headcount. The platform handles the full US compliance layer: audit prep, board-ready reporting, and stock-based compensation reporting, as teams and investor bases grow.

On G2, Cake has three times the share of mid-market customers (51-1,000 employees) compared to Pulley. You'll find some review sites and blogs describe Cake as best suited for the earliest stages—reality is, Cake is built for growth. We have customers from all stages of growth, from seed to series A, B, and beyond.

What's the difference between Carta and Cake?

Growing startups look for Carta alternatives because they don't want to pay for infrastructure they didn't need.

Cake is built for founders. The same cap table features and compliance depth—minus the bloat, the ticket queues, or the UI designed for fund admins. Equally important, we care about providing human support when you need it.

Carta switchers save an average of 48% with Cake. But that's not why they switch. Price is the catalyst. The product is the reason they stay. On G2 Winter 2026 report, Cake ranks ahead of Carta on every index.

Dave Christianson, Legal Counsel at Tracksuit, said it after switching:

‍"Cost wasn't the primary driver for us. But Cake was significantly cheaper than Carta. So when it's basically ahead on all those features, it was a no-brainer decision for us to choose to move to Cake."

How long does it take to migrate your cap table to Cake Equity?

Minutes if your cap table is straightforward and you want to do it yourself. Three to five business days if it's more complex, you're migrating from Carta, or you'd rather Cake handle it.

Either way, it's free, there's a tool built for it, and the team is there when you need them. Every row is reconciled and reviewed before anything goes live. Nothing switches until you've confirmed it's right.

Is Cake Equity ready for a Series A audit?

Yes. Cake is built with the audit trail and compliance reporting that finance teams and auditors expect.

Every transaction is logged, timestamped, and exportable from day one: option grants, vesting schedules, NSO/ISO splits, 409A history, and SAFEs. ASC 718 reporting is built in. Cap table records export in standard formats for auditors and legal review, with no manual reconciliation needed.

The audit trail isn't something you set up when the audit arrives. It runs from the moment you set up your cap table on Cake. Companies that start early arrive at their audit with clean and verifiable records, not a spreadsheet to untangle.

Why do VCs and attorneys recommend Cake Equity?

Cake is recommended by 100+ VCs, attorneys, and accelerators.

VCs point their portfolio companies to Cake because they've seen it work. Founders actually use it, the records are clean when it matters, and it doesn't create problems down the line at due diligence or a raise. Attorneys recommend it to clients because compliance is built in from day one and the records are something they can rely on without having to fix them first.

Cake is recommended by 100+ VCs, attorneys, and accelerators.

Clay Gordon, Managing Partner at Stout Street Capital: "Cake is easy to use, friendly team, supportive of portfolio companies."

Matt Secrist, Attorney at Taft Law: "As a US attorney, our partnership with Cake has been invaluable in guiding clients through cap tables and equity incentive plans seamlessly."

The people behind Cake

A support team that treats your success like their own.

Real equity experts, available when you need them. Not a ticket queue — a team that picks up. Because when equity decisions are on the line, response time is part of the product.

Lou Rodriguez

Customer Success

Britt de Visser

Account Manager · Los Angeles

Garrison Gowens

Partnerships · Los Angeles

See the Cake difference

An intuitive platform that's built for founders, and a support team you can actually talk to.

Get started

Equity that motivates everyone.

Every equity job, done right.

Everything you need from a cap table software, and more.

Power tools that make you confident for your next raise.

Compliance foundation your attorneys and investors can trust.

The equity platform you won't outgrow.

Equity that moves your whole company.

Turn equity into a real performance driver.

See why growing companies are switching to Cake.

Perception vs. reality

Is Cake Equity built for US startups?

Is Cake Equity only for early-stage startups?

What's the difference between Carta and Cake?

How long does it take to migrate your cap table to Cake Equity?

Is Cake Equity ready for a Series A audit?

Why do VCs and attorneys recommend Cake Equity?

A support team that treats your success like their own.

See the Cake difference

Clean cap table.

Confident raise.

Motivated team.