From cap table accuracy to compliance readiness to culture. Cake is the equity management platform that turns ownership into a measurable performance driver.
10,000+ companies use Cake across every stage of growth
Equity that motivates everyone.
From cap table accuracy to compliance readiness to culture building. Cake is the equity management platform that turns equity into an actual performance driver.
Grants, raises, compliance, employee ownership. Cake turns the most complex equity workflows into fast, repeatable processes. So your team spends more time on decision-making, not data entry.
Cap table Management
Manage your growing cap table.
A clean, accurate cap table is the foundation of every raise, every grant, and every board conversation. Cake keeps it accurate, accessible, and audit-ready from day one.
"The cap table that we have in Cake is our source of truth. It's a tool that we use on a day-to-day basis."
Run the scenarios. Model the dilution. Impress your investors. Cake gives you the tools to walk into your next raise knowing exactly where you stand.
"I experienced our fastest intro to money in the bank ever. From email intro, to Zoom call, to sending our SAFE note from Cake, to signing and $100k wired to our bank account in 4 days."
When your attorneys and investors trust your data, deals move faster. Cake keeps your documents accurate, your disclosures current, and your data room ready, so due diligence never slows you down.
I've been a Carta guy for the last 12 years. However, we wanted more value for our money. So we tried Cake and, the delightful surprise was it was a better product. We saved money with a better product.
"We were paying a premium for Carta without really using the platform much. It felt like an expensive, oversized solution for what we actually needed."
After working with Carta, we were facing an annual cost of $16,000. The cost was just not making any sense for us. You guys were able to offer something that was affordable for us.
I was a former Carta user. Happy to have left them! It has been seamless, and even the few times we needed support, Cake is there for us! Customer success is great and we feel supported throughout.
Carta has a lot of bells and whistles but I didn't actually really need any of them. I want something that's easy to use and great for my investors and my employees. So we decided to make the switch to Cake.
Whether you're setting up your first cap table or migrating from a platform that stopped keeping up, Cake is built for where you are today and everything that comes next.
Free and accurate migration. Cake's team handles the entire switch: Your data, your documents, your timeline. Moving platforms feels less like starting over and more like arriving somewhere better.
Grants, SAFE conversions, 409As, done in minutes, not hours. The depth your attorneys and finance team expect, without the manual work they're used to. Cake turns the most complex equity workflows into fast, repeatable processes so your legal and finance teams focus on decisions, not data entry.
Transparent pricing that respects your runway.
No extreme annual hikes. No hidden fees. No unused features inflating your bill. Pricing your CFO can defend and your founder won't regret.
The compliance infrastructure founders, finance leaders, and attorneys need as you scale: QSBS eligibility tracking, Rule 701 disclosures, ASC 718 reporting, and Form 3921 filings. Built-in and available when you need them.
Secured data, always.
We don't sell it, share it, or profit from it. Your cap table is yours: exportable, portable, and never held hostage. We make money when you succeed on Cake, not from what you put into it.
A community that speaks your language.
Thousands of founders, CFOs, and attorneys navigating equity together. Plus a team of experts that know your market, your regulations, and in your timezone. You're never figuring this out alone.
Every equity instrument and compliance requirement you'll ever need, from your first SAFE to your most complex round. Cake is the platform that handles a seed round and a Series C just as well.
Frequently Asked Questions
Your questions, answered.
Answering common misconceptions about Cake.
Is Cake built for US startups?
Yes, Cake is built for the US market, with an LA-based team, and trusted by US-based founders, VCs, and startup attorneys.
The platform covers every equity type US startups issue: stock options (ISO and NSO), restricted stocks (RSUs and RSAs), SAFEs, and warrants. US compliance is native: 409A valuations, Form 3921, 83(b) elections, ASC 718 stock-based compensation reporting, Rule 701, QSBS.
If you've seen Cake described as mostly Australian or international product, that's a misconception worth correcting. US equity management is what Cake does.
Is Cake only for early-stage startups?
Cake is built for startups that are growing, not just getting started.
Cake's cap table handles everything from a founding team raising on SAFEs to a company with a full option pool, investor base, and growing headcount. The platform handles the full US compliance layer: audit prep, board-ready reporting, and stock-based compensation reporting, as teams and investor bases grow.
On G2, Cake has three times the share of mid-market customers (51-1,000 employees) compared to Pulley. You'll find some review sites and blogs describe Cake as best suited for the earliest stages—reality is, Cake is built for growth. We have customers from all stages of growth, from seed to series A, B, and beyond.
What's the difference between Carta and Cake?
Growing companies look for Carta alternatives when the cost outpaces the value. Cake offers the same cap table depth and compliance infrastructure — without the bloat, the ticket queues, or a UI designed for fund administrators. The support is human, the platform is built for the full equity team, and companies that switch save an average of 48% without giving anything up.
Carta switchers save an average of 48% with Cake. But that's not why they switch. Price is the catalyst. The product is the reason they stay. On G2 Winter 2026 report, Cake ranks ahead of Carta on every index.
Dave Christianson, Legal Counsel at Tracksuit, said it after switching:
"Cost wasn't the primary driver for us. But Cake was significantly cheaper than Carta. So when it's basically ahead on all those features, it was a no-brainer decision for us to choose to move to Cake."
How long does it take to migrate your cap table to Cake?
Minutes if your cap table is straightforward and you want to do it yourself. 48 hours (1-2 business days) if you're migrating from Carta or another platform, or if you'd rather Cake handle it.
Either way, it's free, we built a tool for it, and the team is there when you need them. Every row is reconciled and reviewed before anything goes live. Nothing switches until you've confirmed it's right.
Is Cake ready for a Series A audit?
Yes. Cake is built with the audit trail and compliance reporting that finance teams and auditors expect.
Every transaction is logged, timestamped, and exportable from day one: option grants, vesting schedules, NSO/ISO splits, 409A history, and SAFEs. ASC 718 reporting is built in. Cap table records export in standard formats for auditors and legal review, with no manual reconciliation needed.
The audit trail isn't something you set up when the audit arrives. It runs from the moment you set up your cap table on Cake. Companies that start early arrive at their audit with clean and verifiable records, not a spreadsheet to untangle.
Why do VCs and attorneys recommend Cake?
Cake is recommended by 100+ VCs, attorneys, and accelerators.
VCs point their portfolio companies to Cake because they've seen it work. Attorneys recommend it to clients because compliance is built in from day one and the records are something they can rely on without having to fix them first.
Clay Gordon, Managing Partner at Stout Street Capital: "Cake is easy to use, friendly team, supportive of portfolio companies."
Matt Secrist, Attorney at Taft Law: "As a US attorney, our partnership with Cake has been invaluable in guiding clients through cap tables and equity incentive plans seamlessly."
The people behind Cake
A support team that treats your success like their own.
Real equity experts, available when you need them. Not a ticket queue, a team that picks up. Because when equity decisions are on the line, response time is part of the product.
Lou Rodrigues, Customer Success
Britt de Visser, Account Manager
Garrison Gowens, Partnerships
Recommended by VCs, attorneys, and finance leaders
