About Cake Equity

We believe that successful startups are built with empowered teams

Cake’s daily operations are built on five key values.

Built on trust

Cake fosters an environment of trust by being reliable, consistent, and transparent. We do what we say we’re going to do, and protect and secure what we’ve done.

Strength in diversity

We seek out a wide range of perspectives and experiences to reinforce our team. An inclusive, supportive culture is an integral part of our product and mission.

Hungry and humble

We believe that ambitious, humble people can change the world. That means bringing as much to the table as possible, but prioritizing correctly and supporting the growth of others.

Own our mission

By sticking true to our mission and values, we’ll be able to build a generational company that makes a positive change to the future.

Health as an enabler

In order to bring our best selves to work, we invest time and effort into our physical and mental health, family time and nature.

Cake was born from a simple idea—that equity ownership is at its best when it's fully appreciated

Founders Kim Hansen and Jason Atkins saw time and time again that equity was being issued by founders only to be buried in legal jargon, ignored and ultimately misunderstood.

Using their experience in entrepreneurship, technology and law, they set out to change the way that teams interact with equity, in order to build legendary teams around the world.

Cake was born. Because hard working teams deserve a slice.

A diverse team with a single mission

We may all look different, but we’ve proven that a strong sense of purpose (and a sprinkling of team chat) can cross borders, languages and time zones.