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Tom Hakel, CXO Strategies
How CXO Strategies found better value with Cake Equity
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Sonny Thadani, Robin
From complex to simple: Why Robin moved its cap table to Cake
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Paul Mead, GeoNadir
GeoNadir simplifies their system with Cake
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Product Update
Summer 2025 release: From compliance to communication to team motivation
New features across compliance, team management, and growth—because your equity stack should work as hard as you do!
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Customer story
From reluctance to revelation: How CXO Strategies found better value with Cake Equity
Conversation with
Tom Hakel
CFO and Founder, CXO Strategies
Cliff Note
What founders need to know about 409A valuations
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March 2025
That's a wrap at SXSW 2025
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April 2025
A full-circle moment in the LA startup ecosystem
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September 2024
Denver Startup Week 2024: Pitch Competition
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Product updates
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Aug 2025
Summer 2025 release: From compliance to communication to team motivation
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May 2025
People-focused features, from issuing equity contracts to offboarding
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Apr 2025
Refreshed stakeholder experience and cap table clarity
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Guides
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Compliance
Qualified Small Business Stock (QSBS), a guide for startups
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Startup Equity
Founder shares, founder vesting, and co-founder equity split
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Cap Table
The best cap table management software for startups
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Startup Equity
ISO vs NSO: understanding the key differences
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Cap Table
How to manage a growing cap table
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Cap Table
Advanced cap table modeling for startups
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Startup Equity
Advisory shares: what startup founders need to know
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Cap Table
How to set up a clean cap table (and not mess it up!)
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Cap Table
10 Cap table mistakes startups make and how to avoid them
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Compliance
409A Valuation: The essential guide for startups
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Employee Equity
Exercising stock options: the essential guide for startups
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Employee Equity
Employee stock option plans, a guide for startup teams
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Startup Equity
Equity compensations for startups
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Startup Equity
Cliff vesting: how does it work
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Startup Equity
Understanding equity grants and how it works in startups
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Employee Equity
Startup stock options, a practical guide for founders
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Startup Equity
Startup equity split: how to distribute equity the right way
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Startup Equity
Best equity management software for startups
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Templates
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Subscription agreement template
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Convertible note agreement template
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SAFE note agreement template
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Employee equity agreement template
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Stock options offer letter template
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Share certificate template
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