Storytelling for Scale: Insights from Industry Titans

Join us for an exclusive evening focused on the art of storytelling and its essential role in startup success.  Cake Equity, in collaboration with Vistra and LA Tech Week, presents a unique fireside chat featuring entertainment, geopolitics, and branding leaders, offering invaluable insights on mastering storytelling for startup growth and market impact at every stage—from funding pitches to scaling missions.📖

​Michelle MacLaren
Emmy-winning Producer and Director (Breaking Bad, Game of Thrones)
Michelle is a powerhouse in television, best known for her role as a director and executive producer of some of the most critically acclaimed series of the past two decades, including Breaking Bad, Game of Thrones, The X-Files, and The Walking Dead. Her work has been celebrated for its cinematic quality and intense storytelling, establishing her as a leading voice in visual narrative. Michelle brings her vast experience in crafting complex, engaging stories to help founders understand how to create authentic and compelling narratives that capture attention and drive impact.

​Dr. Pippa Malmgren
Presidential Advisor, Economist, Geopolitical Expert, Tech Founder
Dr. Pippa Malmgren is a globally recognized economist, author, and entrepreneur. As a former advisor to U.S. presidents, she specializes in understanding global economic trends and their impact on business and technology. Her work has been instrumental in guiding international policy and business strategies, including her role in founding companies focused on new technologies. Pippa’s expertise offers founders insights into how economic and geopolitical shifts can shape storytelling approaches, equipping startups to navigate uncertainty and appeal to investors on a global scale.

​Jon Cropper
Brand, Design, and Strategy Expert (Ex MTV, Time Warner, Aston Martin, NASA)
With a career spanning top roles at MTV, Time Warner, Aston Martin, and NASA, Jon Cropper is a true authority on brand-building and strategic innovation. Jon pioneered cross-platform branding at MTV and has led branding and design projects for some of the most iconic brands worldwide. His work has redefined how companies communicate, blending creativity and strategy. At this event, Jon will reveal insights into creating a brand story that resonates with audiences, helping startups differentiate themselves in competitive markets.

Jason Fielding
Entertainment Executive, Consultant, and Investor (Octagon, Endeavor, Voice Capital)
Jason Fielding comes from a global career in sports and entertainment as an agent and consultant and for the past four years has connected those industries through the Voice Capital initiative. For over twenty-five years, Jason worked with clients and partners including FIFA, Live Nation, Scuderia Ferrari, Manchester United, Liverpool F.C., The Walt Disney Company, Warner Music and talent from the US, UK and Australia. Jason was an early member of Octagon in the UK and created Octagon’s entertainment division in London before moving to Australia with Octagon in 2004. In 2007, Jason founded The Sound Campaign, which became Australia’s leading music and entertainment agency, which eventually joined forces with Endeavor, where he became a Senior Vice President and Managing Director. In 2020, Jason founded Voice Capital in collaboration with Main Sequence, APAC’s largest Deep Tech Venture Capital fund with $1b AUM to connect science and culture with venture capital through storytelling.

​🗓️ Date: Thursday, October 17, 2024
⏰Time: 4:00 - 7:00 PM PST

​Engage with fellow founders, industry experts, and investors, including our renowned speakers, in an intimate, collaborative setting designed for genuine connections.

​🔥 Space is limited. Please RSVP if wish to join us or wish to nominate someone else from your company to attend. Please RSVP by Oct 15.

This event is a part of #TechWeek - a week of events hosted by VCs and startups to bring together the tech ecosystem.

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