Cake Equity

We are Cake 🍰

We're on a mission to empower founders to build amazing companies through equity, across borders

team
Our Cake crew are a healthy, positive and smart bunch of people (humble brag), focused on having a positive impact by being missionaries, not mercenaries. We are a tight, diverse team located all over the world, with our main HQ in Australia and team members in Portugal, Philippines and the US. Bringing decades of experience from startup, scale up, legal, entrepreneurship and fortune 500, we're on a mission to empower founders and their teams, by making global equity simple and fast, so they can go build a better future for all of us.
jase and kim

How it started

Jason and Kim met on the Gold Coast, Australia in 2016 when they were both working on growing the startup ecosystem. Their shared passion of entrepreneurship led them to start Cake, as they wanted to help founders and their teams realize their dreams, with 1 click equity as an enabler.
cake around the world

How it's going

Cake is trusted by founders all over the 🌎. Our technology and legal innovation enables founders to use their equity together with their employees, advisors, and investors to grow the value of their business, Since launching in 2018 we have become the leading cap table & equity management provider for startups in Australia and have launched the platform in 50 countries on our path to solving equity across borders.

Our values

thoughtful growth

Thoughtful growth

great-experiences

Creating great experiences

purpose

Purpose

creative healthy lifestyle

Creative Healthy Lifestyle

Creative Healthy Lifestyle explained

CHL is at the core of the culture at Cake. It is a powerful framework, philosophy and mindset that has been developed over the last 10 years to help startup teams to live a full life and perform optimally. The philosophy behind CHL is that humans have unlimited potential and it is only fully realized when looking at things holistically. Optimal health, great relationships and strong connection with nature are fundamental for living fully. We believe and live these values and we believe our global impact with Cake will be so much bigger and better when we can help founders and their teams live with these values. We strive to inject these values into our products and our Cake startup community to really help startup teams live better lives and build better products where health, family and nature are valued and taken into consideration.

Meet our kick ass team

Sofia Braybrook
Sofia Braybrook

BizOps Manager

roger
Roger Rocha

Head of Engineering

jamie davison
Jamie Davison

CFO

Gareth Morrison
Gareth Morrison

Engineer

Elin Frid
Elin Frid

Customer Success

Charlie Ross
Charlie Ross

COO

Rhiza Oyos
Rhiza Oyos

Content & Growth Lead

Nick Cust
Nick Cust

CPO

Ruben Lozano
Ruben Lozano

Performance Marketing

Kane Templeton
Kane Templeton

Head of Sales & Partnerships

Aaron Blakemore
Aaron Blakemore

Product Manager

João Toscano
João Toscano

Engineer

Elise Peate
Elise Peate

CMO

Kim Hansen
Kim Hansen

Cofounder & CEO

Meta Andrini Utari
Meta Andrini Utari

Product Designer

Jason Atkins
Jason Atkins

Cofounder & CRO

Global Equity Lead
Alex Kazovsky

Global Equity Lead

Justin Granados
Justin Granados

Digital PR & Content

Shannon Griffin
Shannon Griffin

Customer Success

Filipe Gonçalves
Filipe Gonçalves

Engineer

Ruby Liptak
Ruby Liptak

Legal Assistant

Cal Davidson
Cal Davidson

Partnership Director

Henrique Aparicio
Henrique Aparicio

Engineer

Pedro Arelo
Pedro Arelo

Engineer