Cake Equity
charlie ross

Charlie Ross

Articles by Charlie


What’s the difference between issuing stocks directly to an employee and an ESOP?

investors standing in front of clouds

How many investors should I have on my cap table?

EIS can provide investors with up to  30% income tax relief, and also capital gains deferral,  loss relief and tax-free growth.

A Quick Guide to the Seed / Enterprise Investment Scheme in the UK

What is a 409a Valuation?

Demystifying 409A Valuations: What are they and do you need one?

A relaxed founder sits in a reclined chair on a beach as he uses his laptop to work on equity

Quiet January? Here are 3 (equity) things that will save you headaches later on

A line drawing of a founder looking at her ESOP details

Early Bird Gets the Worm – 5 Reasons to Set Up Your ESOP Now

A founder sits on a white floor looking at stacks of contracts and post-its

What’s a Dual Company Structure, and do I need one?

Coworkers wave as employee leaves

Employee Stock Option Plans – What happens when an employee leaves?